About Natalie Dent
I’m a copywriter based in Edinburgh with more than twenty years of experience in luxury travel, corporate communication, guest experience management, and consultative sales.
My work focuses on creating messaging that makes the right audience feel good. When people feel good, they buy into the idea and want more of it.
A fresh perspective on your business
When you work inside a business every day, it can be difficult to see what makes it special.
As an external partner, I bring a fresh perspective. I listen carefully, identify what matters most, and translate it into clear, compelling language that engages your target audience.
A few of my portfolio highlights
Created corporate culture guides for the new team during AmexGBT's $750 million acquisition of Egencia.
Developed the website, sales proposals and brand langauge for Kettle Collective, winner of two Queens Awards.
Created a complete brand story strategy and a new travel service for Cavago's global equestrian platform.
Wrote over 700 website pages for Robert Mark Safaris, a luxury travel company based in Hong Kong.
Developed the 2025 Strategy Documents for Edinburgh College during a period of significant change.
Created voiceover scripts to promote corporate retreats aimed at C-Suite Executives in the Singapore banking sector.
Delivered SEO landing pages for Helly Hansen shortly before the business was acquired by Kantoor Brands for approx. $900 million.
Completely changed the client base and business strategy for D.E.A.P Healing Ltd., an equine psychotherapist and clinical psychologist based in Epsom.
Provided real-time travel industry insights to businesses working with AlphaSights, a top market research firm based in Dubai.
Where can professional copywriting take your business?
I’ve worked with organisations across technology, travel, education, hospitality, SaaS, and professional services. If you’re looking for clear communication that reflects the real value of your business, I’d love to hear from you.